Friday, May 4, 2012

Wealth From Your Creativity (Part 1)

From this title you might think this is one of those inspirational or guide to money-making kind of articles. Sorry to disappoint you, this is straight, frank talk from me. Might get me into a lot of trouble but I really do not mind.
I got a call from a colleague of mine who just entered the movie industry a few years ago. She is very beautiful, married, talented and hardworking.
She was crying on the phone as she was talking and I did not understand why. It was about an article that was published about her in magazines and on the Internet. As I listened to her speak with strong emotions, I felt sorry for her because unlike me she had not developed a thick skin for things like this. The story about her was ridiculously hilarious because she was with me in Abuja as at the time she was supposed to have committed these so-called atrocities.
I laughed so hard and said: “Welcome to the club my dear, this is supposed to make you stronger”. She did not understand what I meant so I promised that I would explain when I see her.
One thing was certain though, a human being has been hurt, her friends and family were extremely upset, her husband is thinking twice about allowing her to continue in this movie business because he cannot understand why someone who wants to work hard and entertain people should be treated this way. I felt bad for them because I have been there too many times and right now as I am writing I am still dealing with my own media issues. My case is different because I have become my own person in my career and at this point, I know what I want, who I am, where I am going and what I am doing. So, regardless of what is being said, my life is beautiful thanks to my God who has blessed me and no man can ever change that.
Anyway it got me thinking about my life and that of others who have had unthinkable things written about them. I also remembered that there is a saying that goes like this: “There is no smoke without fire” . My new journey as a writer  has exposed me and taught me so many things about how some journalists have been able to use that saying to create stories about us and make people believe it. So you can say Stella is exposing them but I choose to say I am enlightening them. I will get to the real point shortly.
So, this is how it works. There is a list of entertainers and popular people according to a lot of journalists who write junk. This list is in categories
• Celebs who are A listers
•Celebs who have not been in the media in a while
•Celebs whose names can sell papers in times of slow news
•Celebs who like to react when something comes out. (when something is written about them)
•Celebs who have money to spend to kill stories about them
•Celebs who love publicity and like to pay for it
•Celebs who are very quiet so when negative things are written about them people are too curious to resist
•Celebs who are relatively new and who have not been in the news
The list is longer but let me stop here for now. So, it now depends on the target that the journalist has been given. He then looks at the list and looks for the celeb that fits into his plan to meet his target. For instance if his boss says, “sales have been low in the past two weeks”’, it means that they need something to draw people’s attention. The journalist then takes a look at the list of the celebs whose name and face can sell papers.
He picks the one they themselves have labelled controversial and starts to think about what he can write that will have some elements of recognizable factors around the person that will make you think there is an element of truth in the story
Let me explain that please: If Celeb A has a shop, just came back from a film festival in France, loves jewellery, has a black Range Rover, talks about her love for black underwear because she is light skinned in an interview, here is how this journalist X will make story around her.
“Based on a report from a close reliable source, Celeb A was spotted in France with a new lover whose identity will soon be revealed. We have it on good authority that Celeb A was taken to the airport in a brand new Range Rover which sources have revealed was bought for her by this new lover. Celeb A boarded a flight to France where she met with her new found man who took her shopping and bought her black underwear which the celeb was showing off to her friends. The new ring this celeb spots on her finger is worth N2million and close sources have revealed that even though this man is married, he is willing to throw caution to the winds by showing the celeb how much he loves her publicly. This show of shame did not stop there, we also found out that he has bought a lot of expensive things to stock her shop in high brow Victoria Island. Tongues have been wagging especially with the fact that the wife of this man heard about this escapade and has threatened to come and deal with Celeb A if she does not leave her husband alone. When XX magazine placed a call to celeb A, she denied the allegation and said we should talk to her publicist.”
I just made this up and I am not even a qualified journalist, so you can imagine how a professionally done story will come out. Now also imagine any name that you know is a celeb and put her name in place of all the places I wrote celeb A and tell me how you feel about it. You see how easy it is to write something using elements that you can use to identify somebody and how it will make people say “there is no smoke without fire”. Painful thing is that people will read these things, believe them without thinking twice, judge you instantly and start to talk about it with their friends who have friends, thereby helping to spread this story. 
Credit: Stella  Damasus, Culled from PM News

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